Case Studies in Management Volume VII

Case Volume Edition: VII
Pages : 357;

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Case 01	Starbucks' Human Resource Management Policies and the Growth Challenge
Case 02	Human Resource Management: Best Practices in Infosys Technologies
Case 03	Recruitment and Selection
Case 04	Employee Training and Development at Motorola
Case 05	Disney: Succession Problems in the Magic Kingdom?
Case 06	Employees First, Customers Second': Wegmans' Work Culture
Case 07	Genentech's Work Culture and Practices
Case 08	Racial Discrimination at FedEx
Case 09	Diversity and Talent Management Practices at IBM
Case 10	GlaxoSmithKline's Marketing Strategy for Requip: A Case Study in Product Lifecycle Management
Case 11	ITC Foods' Growth and Future Prospects
Case 12	The Maggi Brand in India: Brand Extension and Repositioning
Case 13	Harnessing the Power of Online Social Communities for Branding and Market Development
Case 14	Glacéau: Marketing Vitaminwater
Case 15	Naming a Pharmaceutical Brand: A Product Manager's Dilemma
Case 16	Air Deccan: India's First Low Cost Airlines
Case 17	Pricing Policies at Satyam Infoway
Case 18	Race-Specific Drug 'BiDil': NitroMed's Marketing Challenge